It's perfectly okay to be frugal about how you allocate your marketing dollars...so long as you're diligent about the efforts you make!
Take for example, the latest and most unconventional (aka "guerrilla marketing") gestures you may have seen around town:
-- Someone adorned in a festive or eye-catching costume, and roaming the local community to promote your business (ahem, the folks at Liberty Tax dressed as our Statue of Liberty during that dreaded income tax season annually)
-- People holding up or spinning large signs on busy streets in attempts to lure you into their place of business (mattress stores, jewelry shops, clothing boutiques, etc.)
-- Neighborhood streets adorned in stickers, paper collateral or even spray paint to build brand recognition (refer to independent film, Exit Through the Gift Shop ).
Those are just a few examples of low-budget, atypical methods of conveying a message. While some "guerrilla tactics" may not be the most effective (or legal) for your business... Here are another
5 guerrilla marketing ideas which could help you improve your bottom line:
1) public relations & publicity using PR web sites or community newsletters/bulletins
2) giving away (or selling) promotional items for others to wear/display as mini "billboards" for your business
3) promoting a raffle or drawing, where the winner receives one of your products or services for FREE or at a discounted price
4) B2B cross-promotions (ex: displaying/selling your sports nutrition products at a local fitness facility)
5) generating positive reviews & testimonial videos from your current clientele/customers (to post on your social media accounts)
See? Guerrilla marketing game plans don't always have to be risky to be affordable.
With a little brainstorming & a lot of "outside the box" thinking, you're sure to come up with a few uncommon practices which could be highly beneficial for your brand or your company.
Take it from us at Escaype Enterprises ... discovering and implementing unique ways to become more successful can be fun, as well as very effective.
So what are you waiting for...start NOW. Put on your thinking caps and "go bananas!"
