Monday, February 23, 2015

4 Reasons Your Medical Practice Should Have Huge Web Presence

Statistics show 93% of online experiences begin with a search engine... and 7 out of every 10 searches are from someone who is looking up health-related information.

For these 2 reasons alone, it's extremely important that your business (especially if you're a medical or health-based company) show up in the top search results found on sites such as Google, Yahoo & Bing.

Here are 4 more reasons why we at Escaype Enterprises believe you should have a huge web presence:


1. People are searching for answers to their medical questions and/or health remedies on the internet ALL the time.
3 in 5 adults in the U.S. alone reportedly search for health information on the World Wide Web daily. When they come across valuable information, wouldn't it be nice if your practice (or the medical professionals' names from your practice) were tied to those results? Having visibility like this online can not only help drive traffic to your company site, it may also help the phone at your office ring (with calls from prospective and new patients)!

2. Your prospective patients want to see who you are, what your practice looks like and where it's located.
Ever heard that saying, "put a face to a name?" People want the ability to do that, especially with those whom they entrust with their health or their medical condition(s). With a solid presence on the Information Superhighway your prospective patients will not only be able to put your face to your name, they'll be able to see just how nice your place of business is, and it's exact location (making it much easier to find)!

3. Patients want to hear what others are saying about your business.
Admit it: Before you buy a car, select a new flick for your next movie date or make a substantial purchase online (for say, a laptop or new cell phone upgrade)...you conduct a thorough search of reviews and customer testimonials online, right?! Well guess what? Patients searching for a particular medical product or service do the same thing. They want to know what others are saying, what the results are like and how much things cost. Providing these kinds of answers with the ease of just a few clicks will go a long way for your current patients as well as those who may be considering doing business with you in the near future.

4. Your patients want to read about your areas of expertise and your accomplishments.
As a reputable healthcare provider, we're sure you've participated in some helpful studies or have written some useful medical information at some point in time. People love to read this kind of stuff...especially the 3 in 5 adult Americans who are already online searching for something health-related. Publishing, promoting and sharing your knowledge on the web can indirectly lead new business in your direction!

At Escaype Enterprises we not only understand how important it is for your practice to be found on the web, we can help you dominate the search results when it comes to internet searchers trying to find your particular products and/or services.

For information about how we can help you establish your brand or increase your visibility on the web, CLICK HERE.


References: 
http://www.askingsmarterquestions.com/healthcare-marketing-infographic-how-people-search/