When done correctly, social media and blogging can be part of a very effective marketing strategy. If you’re not already using social media and blogging to tell your story and interact with current and potential customers, here are three reasons you should:
1. You position yourself as an expert.
By sharing useful content (usually called inbound marketing) about your industry and company, you show your current and future customers that you have knowledge and expertise and can be trusted. Also, your existing customers need content to share if they’re going to be online ambassadors for your company and tell others about the great job you’re doing. A recent Harvard Business Review article shows approximately 43% of social media users have purchased a product or service as a result of seeing it shared or favorited on social media outlets such as Facebook, Twitter or Pinterest.
2. You get instant feedback from the people who matter the most. Social media and blogging allow for interaction with your current and future customers. The public nature of this interaction has made some companies hesitate to jump into the conversation, but there’s great value in the feedback you can get via social media and blogs. By using old-fashioned customer service strategies in new media, you can quickly resolve potential issues and keep loyal customers. Companies such as Comcast have developed reputations as social media stars because of their responses to customers experiencing difficulties.
3. It’s inexpensive and effective.
Before social media and blogging, companies were more limited in their options for reaching out to current and potential customers. While options such as direct mail and advertising are effective, they also can be expensive and are one shot deals. Social media tools and blogging allow you to inexpensively target customers and provide multiple opportunities for interaction. Researchers estimate 90% of internet-savvy adults use some form of social media--if your customers are using these tools, shouldn’t you?
Escaype Enterprises can help your company develop and execute a social media strategy that will make you stand out and get noticed. Visit our website TODAY for more information.
