Is your brand shooting itself in the foot by not being marketed correctly? The short answer here is, "YES."
Here are 4 digital strategies our marketing gurus at Escaype Enterprises say is totally worth implementing for your small business:
1. Show up in Google search results more prominently.
75% of internet surfers searching for something on Google NEVER click past results on page 1. This is why it's so important for your company to show up on the first page of a search inquiry (especially Google). Stay diligent about posting on your social media channels, publishing informative articles and encouraging others to like/share your content can help keep you extremely visible among search engines like Google, Yahoo & Bing.
2. Incorporate videos into your marketing plan.
87% of marketers will agree that visual content is crucial for traditional marketing efforts... And with the popularity of YouTube and other video-based platforms, it's basically essential to upload videos of your company online to share, whether it's behind-the-scenes footage, highlights of your team members with their contributions or even informational productions about how to make something (cooking segments, DIY home improvement videos, etc.).
Blogs aren't just an effective way to inform people about the products and services your business offers, they're actually a really great way to drive more traffic to your company web site. In fact, brands that have published at least 50 blog posts get 53% more web site traffic...and that number increases by 3 times as much once 100 blogs have been posted to the Information Superhighway.
4. Take advantage of social media.
The social media movement has not only created a fool-proof way to for people to keep in touch with family and long-lost friends all over the globe, it's also sparked an incredible way for businesses to reach their customers and following in a way that's non-invasive as well as affordable. Last time we checked, 77% of B2C (business-to-consumer) companies were able to generate leads for their brand through Facebook alone. Is YOUR business doing the same (and if not, what's stopping you)?!
At Escaype Enterprises we can help you beef up your marketing efforts both online and offline to get your brand more recognition and ultimately, get you more business.
For more information about our services & innovative solutions CLICK HERE to visit our web site.
Here's to more internet presence and improved awareness for your your company!
References:
http://socialmarketingwriting.com/13-blogging-statistics-probably-dont-know-infographic/
https://www.facebook.com/EscaypeEnt
