You can tweet, you can write an article to publish on your blog or you can use multimedia (a video or an image).
You can also post colorful infographics on your company social media... which have recently become quite popular (plus, they allow you to communicate using the best of both worlds: text AND visual media).
So how does one get started with generating this exactly? By creating content that sticks... to our eyes, in our minds and on our lips.
Our Escaype Enterprises marketing gurus have 4 easy ways to help you nail the "sticky content" challenge your business may be facing:
1. Select SIMPLICITY over spillin' the beans.
Keeping it simple is achievable for all of us... We just need to keep reminding ourselves that not everyone knows what your business does, nor do they need to know everything all at one time. Simple content makes for an easy read, and something easy to remember as well!
2. Don't underestimate UNEXPECTEDNESS.
We often slip into the communicating the same way, day in and day out. Generating significant impact can often be achieved through:
- an unexpected, yet appropriate image uploaded to your company Facebook page (such as a pic of one of your staff members in action)
- an entertaining tweet celebrating the victory of your favorite college football team
- a surprise blog post written by someone from outside your business who has had a positive experience with your products/services
3. Cultivate CREDIBILITY.
A way to add credibility to the content you write/generate/post on our Information Superhighway is through the use of statistics (they're easy to find and they make your company look wiser!). Credibility is often carried by someone who has experienced it for themselves and is prepared to state it publicly, so it's great to dig up those positive customer reviews of yours and/or inspirational quotes from famous people and utilize them as part of your marketing strategy!
4. Evoke EMOTION.
A compelling story about a special event or someone in particular can produce a much greater effect and emotional response (REALLY. It's okay to show a softer side of your business). Remember this: With the 27 million pieces of content that are shared daily you’re competing not just with other like-minded brands, but with the media, blogs and anyone else who publishes an article, photo or comment as well. Say something meaningful already!
So how can you be more than just another company promoting yourself on the web? You just need to BE DIFFERENT.
Escaype Enterprises can help your company develop and execute a unique marketing strategy to help you stand out effectively and get noticed quickly. Don't believe us? Visit our web site TODAY for more information.
Here's to finding yourself in sticky situations more often (in a good way, of course)!
--Your Escaype Enterprises Marketing Gurus
