As part of the Escaype Enterprises content writing team, however, I've learned that there's a method to the madness... especially if you're blogging for business.
Here are 5 things our marketing gurus say you should include in EVERY blog for maximum visibility and prolonged reader engagement:
1. A catchy title.
Just because you've written a blog well and published it on the World Wide Web doesn't necessarily mean it's gonna get read... Writing the darn thing is only half the battle. The most challenging part about getting your content seen is provoking readers to click on your blog link so they'll read it. You can do this with a catchy title-- one that falls in line with one of today's most trending topics, a top 5 (or 10, but no more than 10) list that readers can easily peruse or a title that implies something can be learned or gained (like a how-to post or a unique recipe).
2. Visual stimulation.
3. Compelling content.
If you had to hire a credible, well-articulated spokesperson to represent your brand you wouldn't just bring on an intern or someone who is new to this country to pose as the the billboard for your business would you? Of course not. You would find the most intelligent, passionate individual out there (besides you, of course) who knows your company inside and out and isn't bashful about getting the word out for you, right?! Think of your internet marketing efforts in the same way. If you're outsourcing your blogs to 'writers' on the other side of the globe and/or you've nominated your neighbor's teenage daughter to manage your social media simply to save money, it will be obvious to your brand followers. Be sure to invest in quality marketing tactics if your ultimate goal is to see quality results.
4. References or citations.
You know how "THEY say the human head weighs eight pounds?" Well who the heck are they and what makes them experts in the department of human body parts and their true measurements? Blogs seem to have much more credibility among readers when there are citations or references to where the factual tidbits from that blog were actually obtained.
You don 't have to go completely overboard with a Works Cited list or an index of references at the end of each post, but giving credit to the sources which helped you compose your blog will also score you credit as a reliable brand with a wealth of information.
5. A call to action.
While blogging for leisure can be an absolute adventure for some of us writing geeks out there, blogging for business must have a true purpose to be effective. Make sure each time you create a new masterpiece of written excellence that there's actually a point, or call to action in the post.
If you're blogging about fitness tips, let your readers know where they can go to get more information about any relevant products or services your business provides. If you're putting together a Top 5 list of something, be sure that one of your products or services is included somewhere in that blog and add a backlink to where more details can be found. Ultimately, you want to make sure the visitors to your blog:
- are urged to learn more about your brand
- understand why they are definitely in need of what it is you have to offer
At Escaype Enterprises we carefully craft content specific to your brand's audience to ensure what's published on behalf of your company is not only relevant, it's entertaining, informational and most importantly-- accurate.
For information about our content writing or other internet marketing services for business CLICK HERE to visit our web site now.
And until then, stay thirsty my friends... for more content, that is!
