4 Reasons Your Medical Practice Should Have Huge Web Presence

Statistics show 93% of online experiences begin with a search engine... and 7 out of every 10 searches are from someone who is looking up health-related information.

For these 2 reasons alone, it's extremely important that your business (especially if you're a medical or health-based company) show up in the top search results found on sites such as Google, Yahoo & Bing.

Here are 4 more reasons why we at Escaype Enterprises believe you should have a huge web presence:

1. People are searching for answers to their medical questions and/or health remedies on the internet ALL the time.
3 in 5 adults in the U.S. alone reportedly search for health information on the World Wide Web daily. When they come across valuable information, wouldn't it be nice if your practice (or the medical professionals' names from your practice) were tied to those results? Having visibility like this online can not only help drive traffic to your company site, it may also help the phone at your office ring (with calls from prospective and new patients)!

2. Your prospective patients want to see who you are, what your practice looks like and where it's located.
Ever heard that saying, "put a face to a name?" People want the ability to do that, especially with those whom they entrust with their health or their medical condition(s). With a solid presence on the Information Superhighway your prospective patients will not only be able to put your face to your name, they'll be able to see just how nice your place of business is, and it's exact location (making it much easier to find)!

3. Patients want to hear what others are saying about your business.
Admit it: Before you buy a car, select a new flick for your next movie date or make a substantial purchase online (for say, a laptop or new cell phone upgrade)...you conduct a thorough search of reviews and customer testimonials online, right?! Well guess what? Patients searching for a particular medical product or service do the same thing. They want to know what others are saying, what the results are like and how much things cost. Providing these kinds of answers with the ease of just a few clicks will go a long way for your current patients as well as those who may be considering doing business with you in the near future.

4. Your patients want to read about your areas of expertise and your accomplishments.
As a reputable healthcare provider, we're sure you've participated in some helpful studies or have written some useful medical information at some point in time. People love to read this kind of stuff...especially the 3 in 5 adult Americans who are already online searching for something health-related. Publishing, promoting and sharing your knowledge on the web can indirectly lead new business in your direction!

At Escaype Enterprises we not only understand how important it is for your practice to be found on the web, we can help you dominate the search results when it comes to internet searchers trying to find your particular products and/or services.

For information about how we can help you establish your brand or increase your visibility on the web, CLICK HERE.


References: 
http://www.askingsmarterquestions.com/healthcare-marketing-infographic-how-people-search/

Fo' Show: 6 Things Your Company Blog Can Reveal About Your Brand

Most of us in the digital marketing arena will agree that no matter what your strategy is, it's crucial to include quality content (especially within your company's blog).

Why?! Because it says A LOT about your products or services and it's even a reflection of the masterminds behind the operation you refer to as your business.

Here are 6 things our Escaype Enterprises marketing gurus say your company blog can reveal about YOUR brand:

1. You know your customers.
Blogging about topics which are appealing to your customer base says a lot about your brand. It says, "We know what you like, what you don't like and even what you wish you had from our company." For example: if you're a business in the food industry, be sure to cater to what your clients are into (ahem, things that are edible) with content such as hassle-free recipes, easy cooking videos, the latest in kitchen gadgets or highlights about your newest products/services.

2. You stay ahead of the curve.
What you choose to promote within your company blog also sheds some light about your attentiveness to the world around you. It's a great idea to include the latest in trending topics, this season's fashion faux pas, celebrity gossip, the newest fad diets, etc. in your blogs and how it relates to the nature of your business... because gabbing about what everyone else is discussing at the water cooler shows you are very much aware of your surroundings no matter what type of products & services you're selling.

3. You know what you're talking about. 
The content marketing space is about as competitive as playing Powerball: Lots of people want in on the action and yet, only a few (or sometimes zero) get the results they hoped to receive. This is why establishing your credibility using your company blog is key. By citing references you used to generate your blog post or "name dropping" the sources from where you derived your content (no matter how much), you can truly show your audience that not only is the stuff that's out there on the internet about you really interesting, you as a brand really know what you're talking about too.

4. You're looking out for the interests of your client base. 
Got a few new shortcuts up your sleeve, some recent client testimonials or a promotional discount for one of your specific products or services? Blog about it! Writing about what your brand has (that your customers could definitely benefit from) is a great way to create a buzz about your business. It's also an indirect way of proving your company isn't comprised of a bunch of used car salesmen just attempting to sell any sucker a jalopy... you're a actually a reputable team of professionals representing a company who indeed has their customers' best interests at heart.

5. You're hip. 
Ever looked up the name of a restaurant on your smart phone or "Googled" a local business on your laptop, only to find out that neither one of these companies have a web site (yikes!)? While this may sound too archaic to believe, this still happens quite a bit in 2015. Unfortunately for those organizations which still have yet to make themselves known on the Information Superhighway via a company web site, they may never be discovered by prospective customers in significant numbers. 71% of people surveyed by Google admit they use the internet prior to making purchases which means this: If your brand has a web site, you're more inclined to catch the eyes of your target market much quicker (depending on your web presence). You're also more likely to be viewed as hip... for actually being visible online (having a company Facebook page can help with this too).

6. You're REAL.  
A company blog doesn't just have to be loaded up with a bunch of sedative-like statistics or jam-packed full of jargon only IT programmers and chemical engineers would understand. It can actually be a powerful platform for you to reveal the best quality about your brand... which is: you're REAL. It's okay to be conversational with your content, and it isn't a bad thing to express your opinions or emotions from time to time (just be careful when it comes to political or religious topics to be safe). Ultimately, you want your customers to know that those behind your brand are real, can relate and are (when it all comes down to it) a lot like them.

Yes, a company blog can truly reveal these qualities about your business as a whole... and as the saying goes, "perception is reality." 

If your customers or clients perceive your brand to be a certain way, then that impression alone will be the way your brand is viewed over time, which can not only affect your social following, it can be detrimental to your existing client base, you new customer referrals and ultimately... your bottom line.

CLICK HERE for assistance with your internet marketing efforts and/or small business marketing strategy. Escaype Enterprises can help your brand reveal its best side... fo' show!



References:
http://www.searchenginepeople.com/blog/150231025-content-marketing-experiment.html?utm_content=buffer7656e&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer
https://www.thinkwithgoogle.com/interviews/winning-the-zero-moment-of-truth-b2b.html