It seems that more and more people are jumping on the social media bandwagon...but not just for personal reasons-- We're also doing it in attempts to start up/grow businesses.
Isn't interesting that...
--More than 80% of Americans use a social network.
--1 out of 5 social network users is likely to visit another social site after leaving one.
--81% of small business leaders use social media to get in front of customers, and to find new customers.
Statistics like these are the reasons why we picked up our most recent read... Inbound Marketing: Get Found Using Google, Social Media, and Blogs (written by Brian Halligan & Dharmesh Shah).
This book discusses how "outbound marketing" (like telemarketing, direct mailers, radio ads) has now been replaced with new tactics now known as "inbound marketing."
In other words, instead of trying to FIND customers/clients to grow your business, there are certain social media strategies you can implement so your customers/clients find YOU.
By reading this book you'll discover how to improve your Google search rankings, as well as build a blog that will effectively promote your business.
You'll also learn how to create your own community using social media sites, and actually analyze which of your online marketing methods are working, and which ones aren't.
At 215 pages, this book is an easy read and is very enlightening. If you're interested in evolving with today's marketing, we suggest you check out Inbound Marketing.
Take it from us...we're obviously getting found by you, thanks to the new strategies we've learned from the book!
Blog content created by: Escaype Enterprises .
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