Marketers frequently throw around terms like, “ search engine optimization ” ( SEO ) and act as though there's some magic formula that only they know to move your company up in Google's search rankings.
The good news is that increasing your company's web presence and visibility isn't rocket science.
With a little effort and common sense advice from those with experience, you can implement practical strategies like these for making your business visible to current and potential customers alike:
1. Have compelling content.
It's pretty simple if you think about it. How likely are you to share someone else's sales pitch with all of your Facebook friends or Twitter followers? It's probably not going to happen.
When you are creating website content, writing blog posts, sharing information on social media and participating in online discussions, it's so important to think in terms of who your audience is and what they will find interesting and worthy of passing on.
It may initially be hard to break out of the "hard sell" mode, but giving your current and potential customers information they can use and offering to help them find solutions that work for them will go much further. Stumped about how to create compelling content that's relevant to your brand? Ragan Communicationsoffers these tips.
1. Have compelling content.
It's pretty simple if you think about it. How likely are you to share someone else's sales pitch with all of your Facebook friends or Twitter followers? It's probably not going to happen.
When you are creating website content, writing blog posts, sharing information on social media and participating in online discussions, it's so important to think in terms of who your audience is and what they will find interesting and worthy of passing on.
It may initially be hard to break out of the "hard sell" mode, but giving your current and potential customers information they can use and offering to help them find solutions that work for them will go much further. Stumped about how to create compelling content that's relevant to your brand? Ragan Communicationsoffers these tips.
2. Keywords = Traffic.
Keywords hugely influence the amount of traffic websites that blogs get because they allow search engines to determine how well a page matches a user's search term.
Make sure your website pages have popular keyword tags and that you include keyword labels when posting blog entries in sites such as Blogger and WordPress.
Keywords hugely influence the amount of traffic websites that blogs get because they allow search engines to determine how well a page matches a user's search term.
Make sure your website pages have popular keyword tags and that you include keyword labels when posting blog entries in sites such as Blogger and WordPress.
3. Use review sites to your advantage.
When deciding between you and your competitors, a majority of adults turn to online reviews. The popular site, Yelp, has 18 million unique visitors each month, and 85% of users say they give as much weight to an online review as they would a personal recommendation.
Seek out your best customers and ask if they would be willing to write reviews for you, and make sure you monitor new reviews and respond when needed. Here are some basics for making Yelp work for you.
When deciding between you and your competitors, a majority of adults turn to online reviews. The popular site, Yelp, has 18 million unique visitors each month, and 85% of users say they give as much weight to an online review as they would a personal recommendation.
Seek out your best customers and ask if they would be willing to write reviews for you, and make sure you monitor new reviews and respond when needed. Here are some basics for making Yelp work for you.
4. Get social. Get involved.
We've discussed the importance of social media for businesses in this blog, but it bears repeating. Most people who are online are on at least one social network.
Depending on your type of business, it's most likely beneficial to have a presence on popular social networking sites such as Facebook, Twitter, Pinterest or LinkedIn. In addition to that, become involved in online forums, newsgroups and discussions to increase your visibility.
We've discussed the importance of social media for businesses in this blog, but it bears repeating. Most people who are online are on at least one social network.
Depending on your type of business, it's most likely beneficial to have a presence on popular social networking sites such as Facebook, Twitter, Pinterest or LinkedIn. In addition to that, become involved in online forums, newsgroups and discussions to increase your visibility.
Escaype Enterprises can help your company develop a customized strategy to increase your web presence and allow you to stand out and get noticed.
Visit our website TODAY for more information!
Visit our website TODAY for more information!
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