Twist & Shout: 5 Cool Things You Can Do When You Work Smarter, Not Harder

Implementing new practices or technology at work (like investing in one of those snazzy one-cup coffee brewing machines or signing up for a new eBilling software system) is one of the best ways you can work smarter instead of harder. 

Not only will you make more productive use of your day at the office, you'll have all this free time on your hands to do some of those things that have been on your bucket list. For years. Or even decades.

So now that you've gotten your quick & easy fix of java for the day and/or your daunting task of mass invoicing on autopilot, what is it you will do first with all this extra time left in the day (not to mention your work week)? The answer is: Have some FUN, of course! 

Here are 5 cool things you can do with your newly discovered free time (or at least these are some things Social Media Director/Guest Blogger Candy Hogue would do anyway):

1. Go on a picnic.
Ah, to have a leisurely picnic in the park... even if it just involves a bagged lunch overlooking a pond or lake. This sounds like the best plan ever for a sunny day, especially after being trapped in a cubicle for the entire morning.

2. Ride a tandem bicycle.
Hitting the hills on a normal, single rider bike can be fun, but a tandem bicycle adds a whole new level of excitement to just "cycling." It's kinda like skydiving as a novice with someone practically strapped to your back (okay, not really. Bikes aren't that dangerous). So if you're feeling adventurous but aren't quite ready to jump outta planes, you have got to ride a tandem bicycle at least once in your lifetime... just ignore the people laughing and pointing as you pedal past them. They're just envious, that's all.

3. Have a wine tasting party.. at your own home.
Here's how it works: Every couple brings 2 bottles of wine-- one they love and one they haven't tried yet. Don't forget to serve some light h'ordeuvres (like brie & apples or crackers) to accompany your variety of wines. After all, the host of a wine tasting party should never be ashamed to cut the cheese.

4. Watch a movie under the stars.
With summer quickly approaching you may find yourself yearning to spend more time outside rather than staying cooped up indoors (might as well stay at your desk in that stuffy office). Why not grab a blanket, some snacks and head to a nearby park or venue that's hosting some sort of "movie night under the stars" event? Not only can this be romantic, it'll be a great chance for you to catch that new flick everyone's been raving about on Facebook.

5. Play the old school game Twister (why not?). 
So you haven't played the game since you were in grade school... but don't you recall how entertaining it used to be?! Twister is just as much amusement for adults as it is for children, which is why this is a perfect activity to do with your spouse & kids. Remember, the family that plays together-- stays together! 

Candy Hogue recently signed up for her new eBilling software through Billing Orchard . This affordable & efficient method of electronic invoicing has saved her HOURS of tedious paperwork each week (which is what prompted this wonderful list of free time activities). Not only is Candy now able to focus more on her projects as Social Media Director at Escaype Enterprises ... she also has more than enough time to tackle each and every item on her bucket list (so if you happen to see a cute blonde pedaling through the neighborhood on a tandem bicycle, be sure to point, laugh and wave).

How TWEET It Is: 3 Reasons Your Medical Practice Should Be Using Social Media

If someone has recently asked you, "Aren't you on Facebook?" and your answer was something like, "No, we just don’t have time for that... and besides, nobody wants to hear about what we do at our company every day..." Then guess what?! You are not alone.

This is actually a common response we've heard many times among business owners (especially in the healthcare industry) regarding the use of social media for their companies.

We at Escaype Enterprises understand that doctors (as well as owners of healthcare facilities) today may still be struggling to understand just what to do with social media and how it can be used to benefit their practices. 

So in order to get your feet wet before taking the plunge into that massive sea of tweets & hashtags, here are 3 noteworthy reasons social media can be advantageous to YOUR company:

1) Posting the links to your company's blogs does way more than you think (55% more, actually).

Social media democratizes information and gives us the ability to learn, grow, adapt and find new ways to overcome many of the challenges we face. Writing blogs for your social media pages are a perfect example of just that. Not only can these online publications help boost your organic web presence over time (with a whopping 434% more indexed pages in a Google search), blogs are also known for driving 55% more traffic to a company site.

2) 1 in 3 people post about their healthcare experiences online, and 2 out of 3 people look to online reviews when seeking treatment for their medical condition(s).

Blogs, Tweets and Facebook updates give doctors as well as patients a convenient platform to write about medical conditions, discuss treatment options or express views about a particular topic. Moreover, it allows doctors to educate their patients and their communities about what they specialize in, their methods of treating patients and the reasons why he/she is the best medical professional for you.

3) 80% of ALL searches online are healthcare related.

The World Wide Web provides an infinite amount of information at the fingertips of our prospects as well as our patients and this can be good or bad… if your company has an active presence on the sites which have the most traffic (i.e. Facebook, YouTube, etc.), then people are more likely to find your business when doing a Google search for your products and/or services. If you don't happen to have anything on the internet about your company, however, chances are those who are searching for you won't even know you exist!

So there it is in a nutshell: 3 reasons why healthcare businesses should jump on the bandwagon of social media. By making your mark in the spaces where your prospective & current patients already are, they won't have to find the products or services they need from your company, because your diligent updates & engaging posts will find them. 

How's that for effective marketing strategies? We know, it's ingenious!

Click here to learn more about healthcare marketing from Escaype Enterprises TODAY.