How TWEET It Is: 3 Reasons Your Medical Practice Should Be Using Social Media

If someone has recently asked you, "Aren't you on Facebook?" and your answer was something like, "No, we just don’t have time for that... and besides, nobody wants to hear about what we do at our company every day..." Then guess what?! You are not alone.

This is actually a common response we've heard many times among business owners (especially in the healthcare industry) regarding the use of social media for their companies.

We at Escaype Enterprises understand that doctors (as well as owners of healthcare facilities) today may still be struggling to understand just what to do with social media and how it can be used to benefit their practices. 

So in order to get your feet wet before taking the plunge into that massive sea of tweets & hashtags, here are 3 noteworthy reasons social media can be advantageous to YOUR company:

1) Posting the links to your company's blogs does way more than you think (55% more, actually).

Social media democratizes information and gives us the ability to learn, grow, adapt and find new ways to overcome many of the challenges we face. Writing blogs for your social media pages are a perfect example of just that. Not only can these online publications help boost your organic web presence over time (with a whopping 434% more indexed pages in a Google search), blogs are also known for driving 55% more traffic to a company site.

2) 1 in 3 people post about their healthcare experiences online, and 2 out of 3 people look to online reviews when seeking treatment for their medical condition(s).

Blogs, Tweets and Facebook updates give doctors as well as patients a convenient platform to write about medical conditions, discuss treatment options or express views about a particular topic. Moreover, it allows doctors to educate their patients and their communities about what they specialize in, their methods of treating patients and the reasons why he/she is the best medical professional for you.

3) 80% of ALL searches online are healthcare related.

The World Wide Web provides an infinite amount of information at the fingertips of our prospects as well as our patients and this can be good or bad… if your company has an active presence on the sites which have the most traffic (i.e. Facebook, YouTube, etc.), then people are more likely to find your business when doing a Google search for your products and/or services. If you don't happen to have anything on the internet about your company, however, chances are those who are searching for you won't even know you exist!

So there it is in a nutshell: 3 reasons why healthcare businesses should jump on the bandwagon of social media. By making your mark in the spaces where your prospective & current patients already are, they won't have to find the products or services they need from your company, because your diligent updates & engaging posts will find them. 

How's that for effective marketing strategies? We know, it's ingenious!

Click here to learn more about healthcare marketing from Escaype Enterprises TODAY.