Stuck on You: 4 Easy Ways to Create "Sticky" Content

When it comes to creating quality content, there are a myriad of ways to communicate with your audience on the web these days.

You can tweet, you can write an article to publish on your blog or you can use multimedia (a video or an image).

You can also post colorful infographics on your company social media... which have recently become quite popular (plus, they allow you to communicate using the best of both worlds: text AND visual media). 

So how does one get started with generating this exactly? By creating content that sticks... to our eyes, in our minds and on our lips. 

Our Escaype Enterprises marketing gurus have 4 easy ways to help you nail the "sticky content" challenge your business may be facing:


1. Select SIMPLICITY over spillin' the beans.
Keeping it simple is achievable for all of us... We just need to keep reminding ourselves that not everyone knows what your business does, nor do they need to know everything all at one time. Simple content makes for an easy read, and something easy to remember as well!

2. Don't underestimate UNEXPECTEDNESS.
We often slip into the communicating the same way, day in and day out. Generating significant impact can often be achieved through: 

- an unexpected, yet appropriate image uploaded to your company Facebook page (such as a pic of one of your staff members in action)
- an entertaining tweet celebrating the victory of your favorite college football team
- a surprise blog post written by someone from outside your business who has had a positive experience with your products/services

3. Cultivate CREDIBILITY.
A way to add credibility to the content you write/generate/post on our Information Superhighway is through the use of statistics (they're easy to find and they make your company look wiser!). Credibility is often carried by someone who has experienced it for themselves and is prepared to state it publicly, so it's great to dig up those positive customer reviews of yours and/or inspirational quotes from famous people and utilize them as part of your marketing strategy!

4. Evoke EMOTION.
A compelling story about a special event or someone in particular can produce a much greater effect and emotional response (REALLY. It's okay to show a softer side of your business). Remember this: With the 27 million pieces of content that are shared daily you’re competing not just with other like-minded brands, but with the media, blogs and anyone else who publishes an article, photo or comment as well. Say something meaningful already!

So how can you be more than just another company promoting yourself on the web? You just need to BE DIFFERENT.


Escaype Enterprises can help your company develop and execute a unique marketing strategy to help you stand out effectively and get noticed quickly. Don't believe us? Visit our web site TODAY for more information.

Here's to finding yourself in sticky situations more often (in a good way, of course)!
--Your Escaype Enterprises Marketing Gurus

Our 2 Cents: How to Boost Your Web Presence Without Breaking the Bank

It's no secret that having a strong web presence for your business is essential in today's internet-driven world. 

Marketers frequently throw around terms like, “ search engine optimization ” ( SEO ) and act as though there's some magic formula that only they know to move your company up in Google's search rankings. 

The good news is that increasing your company's web presence and visibility isn't rocket science. 

With a little effort and common sense advice from those with experience, you can implement practical strategies like these for making your business visible to current and potential customers alike:

1. Have compelling content.
It's pretty simple if you think about it. How likely are you to share someone else's sales pitch with all of your Facebook friends or Twitter followers? It's probably not going to happen. 

When you are creating website content, writing blog posts, sharing information on social media and participating in online discussions, it's so important to think in terms of who your audience is and what they will find interesting and worthy of passing on. 

It may initially be hard to break out of the "hard sell" mode, but giving your current and potential customers information they can use and offering to help them find solutions that work for them will go much further. Stumped about how to create compelling content that's relevant to your brand? Ragan Communicationsoffers these tips.

2. Keywords = Traffic.
Keywords hugely influence the amount of traffic websites that blogs get because they allow search engines to determine how well a page matches a user's search term. 

Make sure your website pages have popular keyword tags and that you include keyword labels when posting blog entries in sites such as Blogger and WordPress. 

3. Use review sites to your advantage.
When deciding between you and your competitors, a majority of adults turn to online reviews. The popular site, Yelp, has 18 million unique visitors each month, and 85% of users say they give as much weight to an online review as they would a personal recommendation. 

Seek out your best customers and ask if they would be willing to write reviews for you, and make sure you monitor new reviews and respond when needed. Here are some basics for making Yelp work for you.

4. Get social. Get involved.
We've discussed the importance of social media for businesses in this blog, but it bears repeating. Most people who are online are on at least one social network. 

Depending on your type of business, it's most likely beneficial to have a presence on popular social networking sites such as Facebook, Twitter, Pinterest or LinkedIn. In addition to that, become involved in online forums, newsgroups and discussions to increase your visibility.

Escaype Enterprises can help your company develop a customized strategy to increase your web presence and allow you to stand out and get noticed. 

Visit our website TODAY for more information!